I’m fascinated by what visuals do to our brain and how they’re a shortcut to how we feel. You see a photo of food and it can make you hungry. You see a photo of a loved one who passed away, and it can make you cry. You see a photo of a beautiful sunrise and you feel grateful, blessed.
There’s no denying that what you visually show online has an effect on the person who sees it.
I see accounts of very smart, knowledgeable and dedicated women whose visual feed just doesn’t match their expertise. And I think they deserve better. They deserve to look good on social media, attract their ideal clients and grow their business. And ‘looking good’ doesn’t mean a perfectly curated grid. But their visuals should reflect the core of who they truly are and what their business is about, so that they can attract the people who need their help.